Mr Nielsen is Living in the Past
Mr Nielsen (the tv ratings guy) just asked my family to keep a log of what wecare watching on TV for a week.
We said OK.
Imagine our horror when we got a book for every TV in the house. We have to qrite down what we watch WITH PENCIL AND PAPER!
I can’t imagine how many errors this ends up with. Wrong times, hard to read writing, wrong people in the room.
And only those people that are willing to keep track of these things are the ones that will write stuff down.
Give me a Nielsen App and your data will be far more accurate and quicker too!