Categories ‐ marketing

November 11, 2020

New Business Plan

Here’s the plan for your new business:
1. Create Value
2. Prove It
3. Sell It

June 26, 2020

How Can I Make It Better?

I deal with puzzles and problems every day.
The question that I always ask is “How Can I Make It Better?”
This makes me evaluate and use my experience to improve things.
When I attack the next problem I have more options because of all the I have gone thru.
Ask yourself
How Can I Make It Better?

March 29, 2019

When Being Sold

When someone wants to sell you something think about this:

Will it benefit THEM or benefit YOU?

Example: Leasing a Car
Benefit to THEM (Dealer) far outweighs the benefit to YOU (low payments).
Consider the negatives to You: mileage limits, penalties for wear and tear, bank fees, you’re locked in for the lease period, unknown interest %, you own nothing when the lease is over…

February 25, 2019

Do You Know A Restaurant That Serves Love?

No, a restaurant can’t serve Love, but it can seem to serve love if it uses handwritten fonts on the menu…

Just read this story on Fast Company Design:

January 22, 2019

Selling Without Slime

Too many businesses – especially online – give me that used car salesman, fast talking, ‘get you in my funnel’ and ‘get you on my list’ strategy to get me to buy. Their focus is on funnel building instead of helping people. Show me, tell me, and prove to me that you can help me. Then I’ll buy.